AI Video Marketing Strategy: Planning Your Content Calendar
Strategic framework for planning, producing, and distributing AI videos. Calendar templates, content types, and ROI tracking.
Video Marketing Strategy Framework
Step 1: Audience & Goals
- • Who are you targeting?
- • What action do you want them to take?
- • What's success? (views, leads, sales)
Step 2: Content Planning
- • Product videos (demos, features)
- • Educational content (tutorials, how-to)
- • Testimonials & case studies
- • Behind-the-scenes content
Step 3: Distribution Channels
- • YouTube (long-form)
- • LinkedIn (professional, B2B)
- • TikTok/Instagram Reels (short-form)
- • Email campaigns
- • Your website
Step 4: Measurement & Optimization
- • Views & engagement
- • Click-through rate
- • Conversion rate
- • ROI per video
Sample Content Calendar
| Week | Video Type | Topic | Channel |
|---|---|---|---|
| Week 1 | Product Demo | Feature Overview | YouTube, LinkedIn |
| Week 2 | Tutorial | How-To: Getting Started | YouTube, Website |
| Week 3 | Shorts | Quick Tips (5 videos) | TikTok, Instagram |
| Week 4 | Case Study | Customer Success Story | LinkedIn, Email |